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South Dakota Tourism Wins National Mercury Award
PIERRE, S.D. – Winners of the 2016 Mercury Awards were announced during the U.S. Travel Association’s annual ESTO conference, held Aug. 27-30. The South Dakota Department of Tourism was presented the award for Best Print Advertising. “We are honored to be recognized for this distinction among our peers,” said James Hagen, Secretary of the Department of Tourism. “Our team works hard year-round to promote South Dakota as a premier travel destination, and awards like these validate that work.”Read More
South Dakota Department of Tourism Launches Summer Marketing Campaign
PIERRE, S.D. – The South Dakota Department of Tourism launched its 2016 summer marketing campaign in April, and all elements – from digital and social media to television and print – are in place and attracting potential visitors from the state’s key markets and across the country. The Department identified three key audiences for the summer marketing campaign: young families, young couples and bucket listers. The campaign theme will be a continuation of 2015’s “Find Your Great Place,” but each audience will be shown messaging specific to their interests within that theme.Read More