PIERRE, S.D. – American rock sensations MercyMe will appear on “Mount Rushmore’s American Pride” float in the 89th annual Macy’s Thanksgiving Day Parade®.
“We are thrilled that MercyMe will be performing on our float. Their music and unique sound have garnered them millions of fans around the country,” said South Dakota Department of Tourism Secretary Jim Hagen. “We know they will be a hit with Macy’s Parade spectators.”
This is the Department of Tourism’s sixth year appearing on a float in the Macy’s Thanksgiving Day Parade. The goal of the appearance is to drive new and repeat visitors to South Dakota, in addition to creating brand awareness. It is estimated that more than 3.5 million spectators on the streets of New York City and more than 60 million television viewers nationwide will watch the parade.
MercyMe aboard the “American Pride” float will make their national appearance on NBC-TV on Thursday, Nov. 26, between 9 a.m. and noon in all time zones.
Also appearing on the “American Pride” float this year will be the Department of Tourism’s Mount Rushmore mascots.
The South Dakota Department of Tourism is comprised of Tourism and the South Dakota Arts Council. The Department is led by Secretary Jim D. Hagen.
South Dakota Department of Tourism