PIERRE, S.D. — R&B icon Smokey Robinson will perform on the “Mount Rushmore’s American Pride” float in the 91st Macy’s Thanksgiving Day Parade®.
For the eighth year in a row, the “Mount Rushmore’s American Pride” float will appear in the parade. An estimated 3 million spectators will watch from New York while more than 50 million television viewers watch nationwide. The goal of this effort by the Department of Tourism is to drive new and repeat visitors to the state and to generate brand awareness.
Smokey Robinson will be joined by the South Dakota Department of Tourism’s Mount Rushmore mascots.
The float will make its national appearance on NBC-TV on Thursday, November 23rd, between 9 a.m. and noon in all time zones.
The South Dakota Department of Tourism is comprised of Tourism and the South Dakota Arts Council. The Department is led by Secretary James D. Hagen.
Media Notes: Image attached is from the 2016 Macy’s Thanksgiving Day Parade®. Image can be credited to the South Dakota Department of Tourism.
Katlyn Richter, Global Media & Public Relations Director
South Dakota Department of Tourism