PIERRE, S.D. – The South Dakota Department of Tourism was recognized eight times during the 52nd ADDY Awards, an annual awards show hosted by the South Dakota Advertising Federation (SDAF). The winners were announced at the ADDY Awards ceremony, which was held Friday, Feb. 23, in Downtown Sioux Falls.
According to the SDAF website, the awards are “the first of a three-tiered national competition conducted annually by the American Advertising Federation (AAF). It’s the industry’s largest and most representative competition for creative excellence.”
Out of all of the Department’s award-winning work, done in partnership with Sioux Falls marketing and advertising agency Lawrence & Schiller, the “My Great Place” television spots received the highest recognition, winning Best of Show.
In addition to that honor, the Department of Tourism won a Best of Class award for magazine advertising for print pieces created for the same campaign. Other prizes include six gold awards, five of which went to work created for “My Great Place.” The awards include magazine advertising (national); magazine advertising (in-state); national consumer campaign; television advertising (campaign); and national television (single spot). The Department also won a gold award for its “Travel Insights” email campaign.
"Obviously we are beyond excited to have had such an impressive showing at this year’s awards," said Jim Hagen, Secretary of the Department of Tourism. "Our team works incredibly hard to make sure we are creating messaging that is compelling and attention-getting. While bringing visitors to the state of South Dakota is our ultimate goal and number one priority, the awards are definitely a plus.”
The SDAF website outlines the judging process for how winners are selected. “Selection of the most creative entry in each category is effected by a scoring process in which a panel of judges evaluates all creative dimensions of every entry. In each category, a “GOLD ADDY” is recognition of the highest level of creative excellence and is judged to be superior to all other entries in the competition.”
“You see so much amazing work entered every year, which really speaks to all of the talented individuals we have in South Dakota,” added Secretary Hagen. “We are fortunate to be in an industry with so many creative people and we couldn’t be happier with the work we produced in 2017. We look forward to another great showing at next year’s ADDY Awards.”
Finalists from the event, which includes the Department of Tourism, now advance to the District 8 American Advertising Awards.
The South Dakota Department of Tourism is comprised of Tourism and the South Dakota Arts Council. The department is led by Secretary James D. Hagen.
Media notes: If you wish to review creative files available for download for media use, please email Katlyn Richter to request the files.
Katlyn Richter, Global Media & Public Relations Director
South Dakota Department of Tourism