PIERRE, S.D. – Jill O’Brien, manager of Wild Idea Buffalo, recently appeared on the WGN set in Chicago to share about the benefits of bison meat and travel opportunities in South Dakota.
The noon showing on May 20 was a syndicated segment airing across the country. It is estimated to have reached 336,600 adults ages 18 and older, which is comparable to shows from the Weather Channel. With the WGN website averaging 400,000 unique visitors each month, there is an approximate value of $30,240 for the four and a half minute segment.
“[South Dakota] should be a destination place because it is a beautiful open country,” said O’Brien during the filmed segment. South Dakota bison, state and national parks and a South Dakota banner and tablecloth were also mentioned on the show.
Visit the WGN website at http://wgntv.com/2013/05/20/lunchbreak-wild-idea-buffalo-burgers/ to view the segment.
The South Dakota Department of Tourism is comprised of Tourism, the South Dakota Arts Council, and the South Dakota State Historical Society. The Department is led by Secretary James D. Hagen. You can find information for South Dakota travel here.