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South Dakota Takes Home the Gold


Department of Tourism Awarded Two 2017 Gold Magellan Awards from Travel Weekly

PIERRE, S.D. – The South Dakota Department of Tourism and its agency partner, Lawrence & Schiller in Sioux Falls, S.D., have received two gold Magellan Awards for elements created for the 2016 My Great Place marketing campaign. The My Great Place Magnet Direct Mail and the My Great Place Out-Of-Home efforts each received a gold award (the highest possible) by Travel Weekly, a well-respected and influential publication for the travel industry.

“Destinations all over the U.S. and the world entered the contest and we were honored along with major brands like Visit California, Brand USA, Miami Beach, Hawaii and Las Vegas,” said Jim Hagen, Secretary of the Department of Tourism.

“There were also several international destinations like Hong Kong, Aruba, Travel Manitoba and South Africa that were given gold awards in the Destination category, putting South Dakota in some pretty outstanding company,” Hagen continued.

The My Great Place Magnet Direct Mail piece won a gold trophy for “Destination Marketing-Direct Mail for Destinations.” It was a multiple fold piece that included a removable fridge magnet frame in the shape of South Dakota. It was mailed to select zip codes in and around the emerging market of Chicago in the spring of 2016.

The My Great Place Out-of-Home efforts won a gold award in the “United States/Canada - Overall Destinations-Family Destination” category. This effort included a series of large billboards and extensions in Chicago, Minneapolis, Denver, Des Moines and Kansas City, along with Mall of America signage, entrance wraps at Southdale Shopping Center in Edina, Minnesota, and signage behind home plate in select major league baseball stadiums.  

Travel Weekly’s Magellan Awards honor outstanding design, marketing and services in a broad range of industry segments including Hospitality, Travel Destinations, Cruise Lines, Online Travel Services, Airlines and Airports, Travel Agents and Agencies, Tour Operators and Ground Transportation. Entries do not compete with one another but are judged by industry leaders and experts based a standard of excellence. Travel Weekly is a division of Secaucus, New Jersey-based Northstar Travel Group, the largest business-to-business travel publisher in the world.

A full listing of winners can be found here:

The South Dakota Department of Tourism is comprised of Tourism and the South Dakota Arts Council. The Department is led by Secretary James D. Hagen.


Media Notes:


Katlyn Richter, Global Media & Public Relations Director
South Dakota Department of Tourism
Phone: 605-773-3301