Mountain bikers at Fort Meade near Sturgis

Sturgis — City of Riders

For two weeks a year, the charming small town of Sturgis becomes a mecca for bikers from around the globe, but you don’t need a motorcycle to have a good time here. Nestled in the Black Hills of South Dakota, Sturgis is home to food, trails, and fun any time of the year. Sure, bikers come by the hundreds of thousands every first full week of August, but that’s only one reason why Sturgis is known as the “City of Riders.” From the Native American horse riders that considered the Black Hills sacred, the cavalry once posted at Fort Meade, and modern-day horse riders horseman, ATVers and mountain bikers--many a rider have known what makes this area so special. Sturgis is a year-round outdoors destination hiding in plain sight.

Discover it for yourself. Make Sturgis your base for a Black Hills adventure!  


Plan Your Visit

A small South Dakota town settled where the prairies of the east meet the Black Hills. It's the City of Riders and the good times keep rolling year-round. 

2040 Junction Ave.
Sturgis, SD57785
United States

Bear Butte Barn Sturgis
While You're Here
Stay in Sturgis

Sturgis is used to hosting all sorts of travelers, from the lone wolf to huge groups. That's why you'll find all sorts of accommodation options that ensure a great stay.

Mountain Biking Black Hills
While You're Here
Let the Good Times Roll

Whether you're exploring miles of scenic UTV/ATV trails, biking the Fort Meade Recreation Area, hiking the Centennial Trail, snagging a commemorative Sturgis Rally t-shirt (even if you don't go), or experiencing the majesty of Bear Butte, fun is never in short supply in Sturgis. 

Belle Joli Winery
While You're Here
Eat and Drink

When in the heart of ranching country, enjoy some of the best steak in the world at any of the awesome restaurants on the famous Sturgis Main Street. Cheers a successful day of relaxation with a locally crafted pint at the Knuckle Brewing Company or a glass of sparkling wine at Belle Joli. 

Sturgis Motorcycle Museum
While You're Here
Make a Plan, Get Rolling

Make the most of your time in Sturgis and the surrounding Black Hills. It's not just the biker bars, concerts, and parties that bring hundreds of thousands of bikers back to the area every year. It's also the scenic drives, friendly people, great food & drinks, and iconic places like Bear Butte that keep people coming back for more. Let us give you a little help as you plan your perfect Sturgis trip.

Check Out These Sturgis Businesses

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Illustrated image of three bison grazing in Custer State Park. The Needles rock formation is visible in the background.
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