Reserve Hat Co.

Reserve Hat Co. is a premium hat shop located in the heart of Hill City, specializing in quality felt and straw hats, professional shaping, and personalized customization. Our name is a nod to the building we call home—the original Hill City bank building. Inspired by the rich history of the Black Hills, the Gold Rush era, and the generations of tradesmen, ranchers, miners, and adventurers who helped shape this region, we named the store Reserve Hat Co. to honor that legacy. The building itself once housed Black Hills Placer Gold, and today it serves as a place where western culture is continued through expertly shaped hats and thoughtfully curated accessories. Whether you're a local, traveler, cowboy, cowgirl, or simply someone who appreciates quality, we believe a great hat should fit well, tell a story, and be made to last. We are open 10 a.m.-6 p.m., Tuesday through Saturday.