Forever 605 means celebrating the smaller points on the map, whether down the road or across the state. It means helping South Dakota’s communities thrive into the future by shopping and dining locally. It's about respecting frontline workers and preserving nature. It's also about recognizing the crossroads of South Dakota’s rich history and vibrant present by immersing yourself in our Indigenous, pioneer, and Old West roots. 

And if this is something you believe, here's your chance to win a bundle of Forever 605 swag to rep wherever you go, to share it with a friend and fly that 605 flag at home.