Sturgis Rally OG HD campaign lockup in white over a dark aeriel view of the pigtail bridges looping through the Black Hills National Forest.


What makes Sturgis special is different for everyone. For some, it’s because it’s the biggest two-wheeled party in the baddest of lands. For others, it’s the switchbacks, hairpins and pigtails through the Black Hills of South Dakota. The chance to choose freedom over freeways. Or the concerts, daredevils, races & wild events carrying on for 10 whole days in August with hundreds of thousands of family and friends. And all of this since 1938 — it’s truly the O-G.

You’ve got one life and there’s only one Sturgis Motorcycle Rally.

Don’t miss out August 2-August 11, 2024.
Lightend Buffalo Chip concert goers with hands up cheering on band

Rock, Roll and Other Acts

Check out the already-announced headliners for the 2024 Sturgis Rally below, and stay tuned here for others as their announced.

Plan Your Trip
Motorcyclists on a winding road through the black hills in summer
Scenic Rides
Man sliding down a wooden ramp into bowling pins
Rally Events
Motorcycle rider, beard and hair flapping in the breeze, on a sunset-lit highway during the Sturgis Motorcycle Rally
South Dakota Motorcycle and Helmet Laws
Man with a white mustache wearing a cowboy hat and sunglasses. He is making a peace sign with his hand while sitting on a motorcycle.
Getting to Sturgis

The journey to Sturgis begins long before the rally. Whether you want to take your time on the scenic route, ship your bike and fly into Sturgis or rent a motorcycle in the Black Hills, we've got tips that'll make the road to the rally a smooth one.

Pair of motorcycles riding through the pinnacles and other otherwordly formations of Badlands National Park on Badlands Loop State Scenic Byway

No matter how you get here — twisties, switchbacks, hairpins, or pigtails — Sturgis is famous for the party, but legendary for the rides.


Where to Stay

Find the perfect stay for your adventure in the Black Hills and Badlands Region, from hotels and vacation homes to RV and tent campsites.



Concerts, motocross races and more adventures await at this year's Sturgis Motorcycle Rally. Say #HiFromSD to share your event memories!

Guy with shirt that says "Go Fast Don't Die" racing a Coleman mini-bike on dirt track at Camp Zero at Buffalo Chip Campground

Looking for something truly different? Something that harkens to the very early years of the Rally with people finding a space and making one hell of a good time? A place full of party animals, rad bikes and mayhem?

My friend, let us introduce you to Camp Zero. 

Group of bikers having their picture taken in front of a lush hillside

For those who have been coming annually for years, the Rally is a chance to get together with their "Rally family." And come August, all roads lead to Sturgis — no excuses.

Additional Rally Resources

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Black Hills & Badlands

See for MapsDeals, and Suggested Itineraries.
Learn More >>

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Black Hills Harley-Davidson

See for Rally GearDealer Locations, and Motorcycle Inventory.
Learn More >>

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Liv Hospitality

See for HotelsDining, and Things to do.
Learn More >>

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Sturgis Buffalo Chip

See for ConcertsCamping, and Events.
Check us out on Instagram and Facebook.
Learn More >>

Black and white logo for South Dakota RidesSouth Dakota Rides

Your resource for motorcycle maps, riding routes, training courses, safety tips and more. 
Learn More >> 

Planning Resources
Illustrated image of three bison grazing in Custer State Park. The Needles rock formation is visible in the background.
Order Your Free Vacation Guide
Map of the Black Hills of South Dakota with popular motorcycle routes highlighted
Black Hills Motorcycle Map
Fall River Hot Air Balloon Fest
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