What makes Sturgis special is different for everyone. For some, it’s because it’s the biggest two-wheeled party in the baddest of lands. For others, it’s the switchbacks, hairpins and pigtails through the Black Hills of South Dakota. The chance to choose freedom over freeways. Or the concerts, daredevils, races & wild events carrying on for 10 whole days in August with hundreds of thousands of family and friends. And all of this since 1938 — it’s truly the O-G.
You’ve got one life and there’s only one Sturgis Motorcycle Rally.
Don’t miss out August 7-16, 2026.
Freedom Starts at the Sturgis Motorcycle Rally
Rock, Roll and Other Acts
Check out the already-announced headliners for the 2026 Sturgis Rally below, and stay tuned for others as they're announced.
Plan Your Trip
Getting to Sturgis
The journey to Sturgis begins long before the rally. Whether you want to take your time on the scenic route, ship your bike and fly into Sturgis or rent a motorcycle in the Black Hills, we've got tips that'll make the road to the rally a smooth one.
Legendary Rides
No matter how you get here — twisties, switchbacks, hairpins, or pigtails — Sturgis is famous for the party, but legendary for the rides.
Where to Stay
Find the perfect stay for your adventure in the Black Hills and Badlands Region, from hotels and vacation homes to RV and tent campsites.
EXPERIENCE THE RALLY
Concerts, motocross races and more adventures await at this year's Sturgis Motorcycle Rally. Say #HiFromSD to share your event memories!
Rally Like It's 1981
Looking for something truly different? Something that harkens to the very early years of the Rally with people finding a space and making one hell of a good time? A place full of party animals, rad bikes and mayhem?
My friend, let us introduce you to Camp Zero.
For Many, It's More Than the Rides or the Party
For those who have been coming annually for years, the Rally is a chance to get together with their "Rally family." And come August, all roads lead to Sturgis — no excuses.
