Motorcyclists can't stay away from the Black Hills, returning year after year to cruise the one-of-a-kind byway drives like those found in the South Dakota Scenic Drives Guide. But there's one time of year when things get truly revved up. Every August, hundreds of thousands of riders hit the Sturgis Motorcycle Rally, the biggest two-wheeled party in the world. Set in the stunning Black Hills, it’s a spectacle filled with roaring motorcycles performing stunts and burnouts, live rock, metal and country concerts, custom bikes and communal camaraderie.
Join host Brian Thacker as he takes in the sights and music of the Sturgis Buffalo Chip, rides Main Street on a Fat Boy Harley-Davidson, meets a 100-year-old rider, and hits the road out to Bear Butte State Park to learn about its spiritual significance to the Lakota people.
You'll hear from:
- Sturgis Buffalo Chip founder Rod “Woody” Woodruff
- Photographer Michael Lichter
- Sturgis veteran Milton “Mac” McKinney
- Centenarian rider Gloria Struck
- Sturgis hall-of-famer Cris Sommer-Simmons
It doesn’t matter where you’re from, doesn’t matter what your occupation was … this machine unites us all.
”Featured Locations

Sturgis
Small-town Sturgis revs to life during the rally. Adventures abound year-round on hiking trails and open roads, while museums showcase the region’s rich riding culture and unique history.

Sturgis Buffalo Chip
Part campground, part venue, all party. At the legendary Sturgis Buffalo Chip, concerts, bike shows and high-octane stunts keep rallygoers entertained day and night.

Bear Butte State Park
Just outside Sturgis, curving roads lead to an outdoor haven for explorers of every kind. Sacred to the Lakota, the park offers a quiet respite from the roar of the rally.
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Experience the Rally
Concerts, motocross races and more adventures await at this year's Sturgis Motorcycle Rally. Say #HiFromSD to share your event memories!
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