For two weeks a year, the charming small town of Sturgis becomes a mecca for bikers from around the globe, but you don’t need a motorcycle to have a good time here. Nestled in the Black Hills of South Dakota, Sturgis is home to food, trails, and fun any time of the year. Sure, bikers come by the hundreds of thousands every first full week of August, but that’s only one reason why Sturgis is known as the “City of Riders.” From the Native American horse riders that considered the Black Hills sacred, the cavalry once posted at Fort Meade, and modern-day horse riders horseman, ATVers and mountain bikers--many a rider have known what makes this area so special. Sturgis is a year-round outdoors destination hiding in plain sight.
Discover it for yourself. Make Sturgis your base for a Black Hills adventure!